Clients: Biolinks Alliances

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Biolinks Alliances is an organisation which aim to re-create the forest landscape in Victoria in order to save some of our endanger species

 

Problems: 

They are not well known enough to earn donations. Their membership program is not fully develop. The only donations they have now are from older generation and they wish to increase their range of target audience.  

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SMP: Connecting Central Victoria

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Target audience: people that took public transport often, care about the environment or animals in Victoria. 

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Ideas: 

We’re all connected in some way or other. It’s a vital requirement for society, especially through connectivity via public transport. This idea doesn't fall short for Victoria’s own flora and fauna. This notion hence triggered our insight, where we found that despite public transport being the heartbeat that connects Melbournians daily, there is a

huge disconnect when it comes to these commuter’s knowledge of environmental issues outside their current sphere. We’re not saying that these people don’t care, they just don’t understand why connecting central Victoria is so important. Biolinks Alliance already is deeply invested in fostering diversity and re-connecting central Victoria.
This underpinning notion is directly reflected in the work by Public Transport Victoria (PTV). Whereby it is a business that quite literally connects Victorians state wide and is a service that so many inner-city dwellers depend on daily.

Furthermore, it is a Victorian based business which evokes a sense of patriotism and aligns with the conservation work that Biolinks is pursuing.
Our solution? Offer these commuters an easy option to help out and tap for change.

This hence led to our tagline “tap for change” and a partnership with PTV.

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