Client: Queen Victoria Market

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Client needs: to encourage younger generation of teenagers to visit Queen Victoria Market

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For this project, our group have decided to create a postcard which have a typography design to it. 

We realised that our target audience (teenager of both gender, age 12 - 18) are very interested in decorating their own walls with postcard, art work or photos. 

Therefore, we have decided to create design our postcard in a way that will prompt the target audience to keep. 

We have included elements, such as cartoon characters (pikachu), drinks, food and also what they will desire (friendship goal) in the postcards to encourage the target audience to keep them.

 

By prompting the target audience to keep the postcards, we wish they will remind our target audience every time they looked at it that Queen Victoria Market is a place that is a must visit in their age.